The Challengers (Kat Von D and e.l.f.)
The two eyeliners I am using for this review are the two best-selling black eyeliners from both brands.
From Kat Von D, I bought the tattoo liner in the shade trooper for 25.00 CAD (approx. 15.00 GBP/20.00 USD). I also purchased the e.l.f. studio cream eyeliner pot in black for 4.99 CAD (approx. 3.00 GBP/4.00 USD). There is big price gap between these two products and in this review I will be determining whether it is worth it to pay extra.More and more people are buying beauty products that are not tested on animals. #VeganAlert Click To Tweet
I picked these two brands as I was looking for animal, cruelty-free brands. I recently became aware of how many animals were used in testing labs to approve cosmetics for the general market. Many well known makeup brands routinely test on animals and I wanted to support brands that strictly avoid this practice.
I purchased both of these products in Canada where they are relatively easy to find; however, if you are looking to buy these from a different country (such as the UK) you may be able to find them online with providers such as Amazon, but they are more expensive and shipping can be very costly.
Both products were professional in their design.
I preferred the packaging of the Kat Von D liner as it was decorated in a floral design, unlike the e.l.f. eyeliner which came in simple, standard packaging. On the other hand, the e.l.f eyeliner comes in quite a large, clear pot which is a benefit as it will last a long time and you can see when you are running out.
One disadvantage is that the Kat Von D liner pen-style packaging, which makes it hard to tell how much eyeliner you have left.
When I did the first ‘swatch’ (putting a sample on my skin to test the colour), I found that the Kat Von D tattoo liner had a very fine tip which allows easy and precise application, whereas the e.l.f. liner comes with a bigger, angled brush that I found more difficult to use.
I also found that the Kat Von D tattoo liner came out much darker (more pigmented), whereas the e.l.f. eyeliner came out as more of a grayish black. This is important if you want a bolder, long-lasting colour.
You can see a sample of this in the image below.
Kat Von D: This eyeliner went on really smoothly and precisely. The colour was bold and it lasted all day with no smudging. It was easy to apply and you only needed to apply once to get a strong, durable colour.
e.l.f.: The application was more difficult as the brush is not very precise so it is hard to get it where you want it to go. It came out as more of a muted black/grey than the tattoo liner which came out solid black. This eyeliner gives a more subtle look and it lasted all day. If you want a bold black, you have to put on a couple of layers as I found it came out quite streaky.
For the ease of application and pigmentation I would prefer the Kat Von D tattoo liner, which I feel is easier and quicker for everyday use.
However, if you are on a budget, the e.l.f eyeliner would work just as well once you get used to working with a brush and pot rather than a pen-style liner. You may go through more eyeliner with e.l.f (with dual applications) but it will still leave less of a dent to your bank account.
Both brands have their benefits and it’s up to your personal preference which style of eyeliner you prefer to use.